Due to the Covid-19 emergency Parlour of the Year is postponed until 2021 - see message below from the ICA:
"We want to celebrate and promote the best ice cream parlours in the UK and the timing is not right to do that during this difficult period. In partnership with our main sponsor Antonelli, we believe that Parlour of the Year will be a perfect vehicle for promoting our sector after the current challenge. Look out for Parlour of the Year 2021!"
We are proud to announce that we are the main sponsor for the new competition launched by the ICA at the Ice Cream & Artisan Food Show - 'Ice Cream Parlour of the Year'. The entry form is now available online and we would like to encourage all eligible parlours and gelaterias around the UK to enter. There are certain criteria you need to meet in order to apply, but all is explained on the application form on the links below. In the words of the ICA
"This competition is about promoting the very best and giving the winning Parlour the accolades and the recognition, it deserves."
The winner will benefit from being able to display the award at their premises, in their window which will help to attract customers and will be able to use the achievement for marketing and PR locally as well as nationally. Four regional finalists will also receive certificates that they can also display.
You can access the entry form by following this link or going to the ICA website.
We would like to wish all our customers who enter this competition good luck, but hurry as the closing date is 31st March.
