Our Business Philosophy

Knowing our story is one thing, but understanding our business philosophy is another. At Antonelli we are not looking for a quick sale, our Business Relationship Managers are here to support your business as you grow, building lasting relationships, so you know you can always contact us for advice and technical support. Our family values extend beyond blood relations to our employees, our customers and our community.

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Our Ingredients for Success

UK Made Ice Cream Cones - We are UK specialists in making wafer, sugar and waffle cones earning us our reputation as bakers of 'Cones for the Connoisseur'.

Making Ice Cream - We provide high quality ingredients and flavours for making ice cream from MEC3 and GIUSO.

Serving Ice Cream - We supply decorations alongside our cones to support our customers with serving ice cream and gelato.

Supporting Our Customers - We are committed to serving our customers beyond delivering products. Quality & service are a key focus for us as well as offering differentiation for our customers, which is why we are looking to build long standing relationships, by offering ongoing support. Our dedicated technical team and purpose built training facility demonstrate our investment in this business approach. The ice cream market is not only our business it is our passion and part of our family culture. It is as important to us as it is to you that we maintain top quality standards in all areas of production, distribution and sales support.

"I first would like to thank you and the factory staff who took the time to send us the samples. We are really impressed by the quality of your cones and they are so tasty! We know now that we have been missing out for all these years!"

Ray - Scotland

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The Value of Our Heritage

To survive through wars, periods of high interest rates, recession, pandemic and market consolidation takes something special; it requires passion and determination. MEC3 summed it up in their note of congratulation on the occasion of our centenary:

"A company that exists for 100 years is a company, in which for a hundred years people have worked and continue to work with great passion and love. Their success is the sum of all the positivity donated to the world in a century of commitment.”

To read more about our heritage click on the blue boxes below.

"...People were wowed by the flavour and we ended up selling far more than we had budgeted for, resulting in an immediate re-order of another 20,000 cones! It has been a real pleasure dealing with the Antonelli Brothers and we look forward to a long relationship."

Ollie, London

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Made in the UK

So, words are all very well but what does this actually mean to you - the customer? Being the only UK manufacturer of a sugar cones, wafer cones and waffle cones means minimal handling and therefore reduced breakages, which inevitably saves you time and optimises efficiency. We supply to you directly from our bakery in Manchester, shortening your supply chain and creating a positive impact on the environment.

“In all the years of business we have never sold so many ice cream cones.”

Helen, Bedfordshire

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Partner businesses

As the sole UK distributor for world leading ingredients from Italian manufacturers MEC3, flavours with a fruit heritage from GIUSO and family wafer & curls business Bussy, you know you will be working with quality ingredients resulting in delicious tasting ice cream and gelato as well as great products for those important finishing touches. We attend a number of events around the UK where you can talk to us about our latest products and learn more about the different product ranges and support we offer.

"After recently starting up a new gelateria, it was great to develop an understanding further and build my recipes so that I can expand my business."

Phil, Lancashire


We Care

Whether you are established in your trade or just starting an ice cream business, we can offer advice and support to help grow your business; tweak recipes, whilst still using your original traditional methods. We also provide ice cream training courses, providing new skills, help with new processes or we can just be that reassuring back up at the end of a phone. The message to you is that we care. To find out more click on the blue boxes below.