Our Business Philosophy

Knowing our story is one thing, but understanding our business philosophy is another. At Antonelli we are not looking for a quick sale, our Business Relationship Managers are here to support your business as you grow, building lasting relationships, so you know you can always contact us for advice and technical support. Our family values extend beyond blood relations to our employees, our customers and our community. Read some of our case studies to find out how we have helped some customers in the past.

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Our Ingredients for Success

UK Made Ice Cream Cones - We are UK specialists in making wafer, sugar and waffle cones earning us our reputation as bakers of 'Cones for the Connoisseur'.

Making Ice Cream - We provide high quality ingredients and flavours for making ice cream from leading Italian suppliers. See our digital flipbook Making Ice Cream brochure.

Serving Ice Cream - We supply decorations alongside our cones to support our customers with serving ice cream and gelato.

Supporting Our Customers - We are committed to serving our customers beyond delivering products. Quality & service are a key focus for us as well as offering differentiation for our customers, which is why we are looking to build long standing relationships, by offering ongoing support. Our dedicated technical team and purpose built training facility demonstrate our investment in this business approach. The ice cream market is not only our business it is our passion and part of our family culture. It is as important to us as it is to you that we maintain top quality standards in all areas of production, distribution and sales support.

"I first would like to thank you and the factory staff who took the time to send us the samples. We are really impressed by the quality of your cones and they are so tasty! We know now that we have been missing out for all these years!"

Ray - Scotland

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The Value of Our Heritage

To survive through wars, periods of high interest rates, recession, pandemic and market consolidation takes something special; it requires passion and determination as noted by one of our suppliers on the occasion of our centenary:

"A company that exists for 100 years is a company, in which for a hundred years people have worked and continue to work with great passion and love. Their success is the sum of all the positivity donated to the world in a century of commitment.”

To read more about our heritage click on the blue boxes below.

"...People were wowed by the flavour and we ended up selling far more than we had budgeted for, resulting in an immediate re-order of another 20,000 cones! It has been a real pleasure dealing with the Antonelli Brothers and we look forward to a long relationship."

Ollie, London

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Made in the UK

So, words are all very well but what does this actually mean to you - the customer? Being the only UK manufacturer of a sugar cones, wafer cones and waffle cones means minimal handling and therefore reduced breakages, which inevitably saves you time and optimises efficiency. We supply to you directly from our bakery in Manchester, shortening your supply chain and creating a positive impact on the environment.

“In all the years of business we have never sold so many ice cream cones.”

Helen, Bedfordshire

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Partner businesses

With our exclusive partnerships with world leading Italian ingredients suppliers (see below), we are pleased be able to offer our customers a wide range of flavours and ingredients for making ice cream and gelato. We also supply wafer & curls from family business Bussy, so you know you will be working with quality ingredients resulting in delicious tasting ice cream and gelato as well as great products for those important finishing touches. During 'normal' times we attend a number of events around the UK where you can talk to us about our latest products and learn more about the different product ranges and support we offer. Until we are able to once again meet face to face please watch our video by clicking on the blue button below.

"After recently starting up a new gelateria, it was great to develop an understanding further and build my recipes so that I can expand my business."

Phil, Lancashire

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Comprital

Innovation is the founding spirit of Comprital, a high quality gelato creator based in the heart of northern Italy. With over 30 years in the industry Comprital is considered as the ‘chefs choice’, known for using innovative processes and natural ingredients to create products for the artisan gelato maker. If you are keen on eliminating artificial ingredients then ask us about their Giubileo range of products, which is the most natural product range available on the market. Comprital’s strong focus on research and development means they have a dedicated department with qualified food technologists working full time on new products for the gelato maker. They are at the leading edge of the industry and are known for their quality worldwide.

"The perfect introduction to ice cream/gelato operations, covering all key bases to formulate decision to invest in set up."

Andrew, Somerset

Martini

Martini

Well established in the food sector since its foundation by Luciano Martini, the business has invested in top Italian gelato chefs to develop an exciting new range of intense and indulgent gelato making ingredients. With its 50th anniversary on the horizon, the business is looking to make a big impact in the UK gelato market. Previously known for vegetable fats and chocolate, Martini is building on this expertise to increase their range of gelato ingredients. As part of the Unigrà organisation, Martini can respond to market demands from all sectors of the market from artisan to retail, retail to industrial.

"Thank you! What a great day of fun learning! Really inspiring & I appreciated the kindness, support & extensive knowledge/expertise shared. Wonderful."

Maple, Scotland

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We Care

Whether you are established in your trade or just starting an ice cream business, we can offer advice and support to help grow your business; tweak recipes, whilst still using your original traditional methods. We also provide ice cream training courses, providing new skills, help with new processes or we can just be that reassuring back up at the end of a phone. The message to you is that we care. To find out more click on the blue boxes below.