Our Story

The Antonelli Story

Back in 1884 our ancestor Cavaliere Domenico Antonelli left Italy for England.  Initially he made his name in making wafers and then moved into baking biscuits (which is why our ice cream cones taste so good!). After helping supply the UK military with ‘iron rations’ during the second world war, the family business then expanded into the ice cream industry, at a time when the demand for ice cream cones was rapidly increasing across the UK.  

‘Cones for the Connoisseur’

The Antonelli Bros of the 1960’s decided to specialise in 'Cones for the Connoisseur' as they realised that customers were becoming more discerning about how they consumed their ice cream. They believed that a cone was no longer just a container but a tasteful addition to the whole ice cream experience, so quality was a priority right from the start. 

Pioneers in the industry

Our forefathers were in fact pioneers in the UK ice cream cones industry, being the first company to manufacture sugar cones and then waffle cones in the UK. To this day Antonelli is the only UK manufacturer of wafer cones, sugar cones, waffle cones and Smoothy® waffle cones. With an Italian heritage and over 100 years experience in the UK wafer and cones market, we are proud to continue our business, now run by Domenico’s great grandsons. Perpetuating our pioneering philosophy, we have taken our service levels one step higher with the development of Rolando’s - our National Training & Demonstration Centre (NTDC), where we offer ice cream training courses and expertise in starting an ice cream business.  Rolando’s is an extension of the family business, with even its name recognising the contribution of our father ‘Roland’ to the ice cream industry during a period of over fifty years.

Sole UK Distributor

Taking the business forward we have teamed up with MEC3 as their UK sole distributor.  MEC3 is the world leading Italian manufacturer of ice cream ingredients. Continuing our forefathers ambitions for excellence and high quality, we always ensure that we select partners in business who maintain the same high standards and principals.  Working alongside MEC3, Bussy (another Italian family business) and Barry Callebaut (world leader in chocolate), in addition to the continued in-house production of wafer, waffle and sugar cones, the Antonelli brand continues to go from strength to strength.  Quality is after all at the heart of our business.

Our Mission

As a family business with heritage and a reputation to uphold, we have a strong foundation on which to continually build and progress. Our breadth of knowledge and experience in the industry together with our long standing customer relationships enables us to find solutions to help serve your business at a higher level.  We are constantly reviewing our products and services with the objective of offering our customers the best of the best.  To that end our mission statement is:

"As experts in indulgence, we invest, inspire and innovate"