Our Business Philosophy

What does that mean to you?

Knowing our story is one thing, but understanding our business philosophy is another.  At Antonelli we are not looking for a quick sale, our Sales Managers are here to support your business as you grow, building lasting relationships, so you know you can always contact us for advice and technical support. Our family values extend beyond blood relations - our employees are our extended family, as are our customers.  

To that end we offer a ‘Fair Pricing Policy’ to reward our regular customers.  To find out more talk to your Antonelli Sales Manager or contact us.

Our Ingredients for Success

We are specialists in ice cream cones, ingredients & decorations and we are committed to serving our customers beyond delivering products. Quality & service are a key focus for us as well as offering differentiation for our customers. The ice cream market is not only our business it is our passion and part of our family culture. It is as important to us as it is to you that we maintain top quality standards in all areas of production, distribution and sales support.  

The Value of Our Heritage

To survive through wars, periods of high interest rates, recession and market consolidation takes something special; it requires passion and determination.  MEC3 summed it up in their note of congratulation on the occasion of our centenary:

"A company that exists for 100 years is a company, in which for a hundred years people have worked and continue to work with great passion and love.  Their success is the sum of all the positivity donated to the world in a century of commitment.”

So with our heritage, our ingredient for success is striving for the best.  Passion and commitment to our business are in our blood - they are at the heart of our business.

Made in the UK

So, words are all very well but what does this actually mean to you - the customer?  Being the only UK manufacturer of a sugar cones, wafer cones and waffle cones means minimal handling and therefore reduced breakages, which inevitably saves you time and optimises efficiency.  We supply to you directly from our bakery in Manchester, shortening your supply chain and creating a positive impact on the environment.

We Care

Whether you are established in your trade or just starting an ice cream business, we can offer advice and support to help grow your business; tweak recipes, whilst still using your original traditional methods. We also provide ice cream training courses, providing new skills, help with new processes or we can just be that reassuring back up at the end of a phone. The message to you is that we care.